Blogs

Top BLOGS

Do More with the Same Budget:

As media inflation rises and consumer journeys scatter, efficiency comes from activating high-intent channels beyond the walled gardens.

What is BFCM

Every year, there’s a moment when the digital marketplace transforms into a buzzing, blinking bazaar: a global rush of carts, clicks, and conversions.

The Rise of Zero-Click

Think about the last time you walked into a mall. Your choices weren’t made at the billing counter, they were shaped at the entrance.

How VEVE’s Core Agency Partnerships with Leading OEMs

What was once a shift is now the standard, with Android brands like Samsung, OPPO, vivo, and Xiaomi accounting for close to 75% of global smartphone sales.

Latest BLOGS

  • Advertiser

Do More with the Same Budget:

As media inflation rises and consumer journeys scatter, efficiency comes from activating high-intent channels beyond the walled gardens.
  • Advertiser

What is BFCM

Every year, there’s a moment when the digital marketplace transforms into a buzzing, blinking bazaar: a global rush of carts, clicks, and conversions.
  • Advertiser

The Rise of Zero-Click

Think about the last time you walked into a mall. Your choices weren’t made at the billing counter, they were shaped at the entrance.
  • Advertiser

How VEVE’s Core Agency Partnerships with Leading OEMs

What was once a shift is now the standard, with Android brands like Samsung, OPPO, vivo, and Xiaomi accounting for close to 75% of global smartphone sales.
  • Advertiser

Back to School 2025:

Think of it as retail’s reset button. New routines. New devices. New lists.
  • Publisher

Your Layout, Your Rules:

For digital publishers – whether you’re a browser, smartphone OEM, app developer, or utility platform – monetising your real estate with brand ad campaigns is likely part of your roadmap.
  • Publisher

How to Scale Global Brand Demand

Monetisation is a team sport, and to succeed, you need the right players on your side, working together.
  • Advertiser

The Gold Rush for Incrementality –

The hunt for incrementality is on, and it’s starting to look a lot like the Gold Rush – except, instead of pickaxes and panhandles, marketers are armed with data, metrics, and an ever-growing need to meet their KPIs. 
  • Advertiser

Rewriting Affiliate Marketing:

Affiliate marketing has come a long way from its humble beginnings. What was once a basic digital sales tactic has now evolved into a powerhouse, driving billions in revenue each year.

Marketing Insights for E-commerce Brands

The world of e-commerce revolves heavily around the seasonality of consumer behavior.

The Hidden Challenges of OEM Advertising—

In today’s competitive digital landscape, marketers are continually seeking innovative ways to engage their target audiences and maximize ROI.

How to Safeguard Your Brand’s Reputation

As misinformation and fake news spread rapidly across the internet, ensuring that your brand is represented in a trustworthy environment is essential.

Level Up Your Game’s Reach:

The Gaming Landscape: A Quick Tutorial

Beyond the Usual Suspects:

In 2023, 257 million[1] mobile apps were downloaded across the world, with revenue projections soaring to over US $613 billion[1] by 2025.

How Brands Can Reduce Dependency

Whether you’re in the market for a cup of coffee, a pair of shoes, or a thousand impressions on your digital ad, one thing is certain: It’s going to cost you more than it used to.

Why Start Pages are the Best Touchpoint

8 seconds. That’s it!

The Wild Wild West OEM Ecosystem –

There are times when being a marketer can feel a lot like a cowboy gunslinger from the 1880s.

Rethinking Digital Advertising:

A Costly Conundrum

Introducing Traffic Quality score for Publishers

Traffic Quality (TQ) score is a metric for Publishers to understand the quality of their traffic.

VEVE’s Year in Focus:

A Year of Record-Breaking Success for VEVE

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