VEVE enabled Flipkart to reach 200 million customers on mobile, through its unique on-device mobile ads

VEVE, the performance marketing platform, announced that it won a gold accolade at the mCube Awards 2021. The renowned event acknowledges and awards exceptional work executed by professionals, brands, and agencies across the advertising and marketing industry.

The win was in the following category:
– Driving Customer Growth for Flipkart by VEVE – Best Innovation/Creativity in a Mobile Campaign – Gold

Flipkart, one of the leading e-commerce marketplaces, wanted to acquire new customers in tier 2 and tier 3 markets and upsize its existing customer base. Further, it was crucial for the campaign communication to be dynamic, location-specific, and contextual.

VEVE enabled the brand to reach 200 million customers through its innovative ad formats – Tiles, Notifications, and Universal. The ads were highly engaging and targeted customers based on their location and device type (price, mobile brand) owned by users in tier 2 and tier 3 markets.

Tiles (Browser)

Tiles (Keyboard)

Splash (Browser)

Notifications

Notifications (Desktop)

Universal

Universal

To learn more about how VEVE helped Flipkart drive customer acquisitions at scale, read this case study.

“For this campaign, it was crucial to identify alternate media channels, that would ensure high-quality reach. VEVE helped us achieve this using its unique on-device mobile ads that performed phenomenally, and we are ecstatic about this award”
~ Flipkart spokesperson

“We help clients extend their reach beyond search and social media platforms and drive incremental Return on Ad Spends (ROAS) through unique on-device mobile ads. For Flipkart, we leveraged our robust partnerships with leading mobile handset manufacturers (OEMs) and browsers. Our ads ran seamlessly across unique on-device placements that aligned with the customer buying journey. This gave Flipkart the competitive edge. Our sincere thanks to the mCube jury for conferring this award on us”
~ Rishi Sharma, VP – Business Development – Asia-Pacific, VEVE

About VEVE:

VEVE is a performance marketing platform from Affinity Global Inc. that offers unique advertising experiences across mobile handsets (OEMs), browsers, telcos and premium apps. With native, high-performing ad formats – Tiles, Notifications, Universal, unique media placements and customisation opportunities, the platform is empowering brands to achieve their advertising KPIs. Additionally, it provides creative and operational support across different languages and locations including US, UK, EU, IN, Indonesia and China. VEVE also has its proprietary reporting dashboard to access deep data insights to optimise conversions and user engagement. VEVE also unlocks newer monetisation avenues for OEMs and browsers while enhancing users’ online journey. More information on VEVE can be found here: www.veve.com.