Mumbai, April 1, 2024: VEVE was honoured with two gold trophies at the prestigious DIGIXX Awards for their outstanding on-device advertising campaigns for leading Southeast Asian brands – McDonald’s Indonesia and Allo Bank.

Organized by Adgully, the DIGIXX Awards set the industry benchmark by honouring top performers in digital marketing and advertising. Recognizing ground-breaking campaigns, innovative strategies, and transformative technologies, DIGIXX highlights those who push the boundaries in the ever-evolving digital landscape. Our victories for global brands at the DIGIXX Summit and Awards, held in New Delhi on March 22, 2024, are as follows:

• 🥇 Gold for VEVE X McDonald’s Indonesia – OMD Indonesia in the Mobile and Apps Marketing (FMCG) category
• 🥇 Gold for VEVE X Allo Bank in the BFSI Services – Banking Industry Awards category

Here’s a brief overview of the award-winning campaigns:

• McDonald’s partners with VEVE in Indonesia: Increases App Installs, Attains 500% Coupon Redemption Rate
  McDonald’s teamed up with VEVE to broaden its app visibility beyond conventional search and social media platforms to reach untapped user segments. The objective was to drive higher-quality traffic, increase app registrations, and encourage coupon redemptions. VEVE executed a comprehensive campaign across Indonesia, leveraging partnerships with leading mobile manufacturers (OEMs) like Xiaomi, Oppo, and vivo, as well as popular mobile apps spanning across gaming, entertainment, and content downloading categories. This approach allowed McDonald’s to connect with a broader audience beyond the Play Store. App Install ads featuring McDonald’s logo and high-impact banners were strategically deployed to enhance user engagement within the targeted demographic. The campaign was tailored towards specific groups, primarily Gen Z, with diverse interests.
  
  
•  VEVE’s OEM App Store Targeting Skyrockets Allo Bank’s Bottom-Funnel Conversions: 50% Registrations & 60% Purchase Rates Achieved
  Allo Bank, Indonesia’s leading digital service-based commercial bank, collaborated with VEVE to enhance registrations and expand user base for their flagship product, Allo Prime — an electronic savings card streamlining transactions. The partnership aimed to acquire customers seeking financial solutions and extend outreach beyond conventional search and social media channels.
  
  VEVE identified the leading mobile manufacturers in Indonesia- Oppo, Samsung, Xiaomi, vivo, and Apple. Running pan-Indonesia campaigns across Android and iOS devices, VEVE targeted finance-savvy users actively seeking fintech apps within the non-PlayStore inventories. App Install ads were strategically placed across high-engagement touchpoints within the native app stores of Android OEMs, ensuring high-quality registrations for Allo Prime. The campaign also integrated high-impact banners in Utility apps to enhance brand engagement. For iOS devices, Apple Search ads were tactically placed at different touchpoints within the Apple App Stores, optimizing ad performance through keyword-based targeting and continuous bidding strategy adjustments.
  

“It’s an incredible feeling of securing not one but two gold trophies at the esteemed DIGIXX Awards 2024! This is the reality for our innovative on-device campaigns with McDonald’s Indonesia – OMD Indonesia and Allo Bank. These honours are ringing endorsements of our determination to excel within the OEM ecosystem while delivering top-notch results for our clients. The Adgully jury’s recognition is greatly appreciated and fuels us to push boundaries further in Southeast Asia.”
~ Anirudh Bapna, Director Advertiser Sales, VEVE

About VEVE:

VEVE is a performance marketing platform from Affinity Global Inc. that offers unique advertising experiences across mobile handsets (OEMs), browsers, app stores and premium apps. With native, high-performing ad formats – Tiles, Impact, App Install, unique media placements and customisation opportunities, the platform is empowering brands to achieve their advertising KPIs. Additionally, it provides creative and operational support across different languages and locations including US, UK, EU, IN, ID and CN. VEVE has its proprietary reporting dashboard to access deep data insights to optimise conversions and user engagement. VEVE also unlocks newer monetisation avenues for OEMs and browsers while enhancing users’ online journey.

For more information, visit www.veve.com.