Mumbai, 3rd January 2025: VEVE, in collaboration with Bank Jago, is proud to announce their Silver Award win at the prestigious MMA Smarties Indonesia 2024. The accolade was awarded in the Marketing Impact – Customer Journey Marketing – Lead Generation/CRM category, honoring their innovative campaign “Bank Jago: VEVE OEM Ads Fuel Sign-Ups, Transactions” on November 15, 2024, at the Ritz-Carlton Jakarta.
About the Campaign:
Amid intense competition in Indonesia’s digital banking ecosystem, Bank Jago set itself apart by targeting underbanked populations and tech-savvy Gen Z and millennials across tier 1, 2, and 3 cities. With VEVE as a strategic partner, the campaign utilized innovative mobile advertising technologies, including the App Drawer placement that offers personalized shortcuts driving users to specific app content, improving bottom-funnel performance like deposits and transactions on the Bank Jago app.
Through exclusive partnerships with leading smartphone brands like Xiaomi, OPPO, and vivo, VEVE helped reach over 113 million untapped smartphone users. By 2023, this approach led to significant increases in in-app registrations and first-time transactions, elevating brand visibility and user retention for Bank Jago. The strategic use of high-impact banners highlighting Bank Jago’s unique “60 Pockets” feature set a new standard in performance marketing.
For more insights into this transformative campaign, watch our exclusive video
“Winning the Silver Award at MMA Smarties Indonesia reinforces our commitment to innovation in mobile OEM advertising. Our collaboration has positioned Bank Jago at the forefront of digital banking by effectively engaging diverse and dynamic audiences through new and innovative strategies.”
~Anirudh Bapna, Director of Advertiser Sales, SEA
About VEVE:
VEVE is a performance marketing platform from Affinity Global Inc. that offers unique advertising experiences across mobile handsets (OEMs), browsers, app stores and premium apps. With native, high-performing ad formats – Tiles, Impact, App Install, unique media placements and customisation opportunities, the platform is empowering brands to achieve their advertising KPIs. Additionally, it provides creative and operational support across different languages and locations including US, UK, EU, IN, ID and CN. VEVE has its proprietary reporting dashboard to access deep data insights to optimise conversions and user engagement. VEVE also unlocks newer monetisation avenues for OEMs and browsers while enhancing users’ online journey.
For more information, visit www.veve.com.
