Mumbai, 3rd January 2025: We are ecstatic to share that VEVE, in collaboration with Allo Bank (by Mega Corpora), has won a Silver Award at the MMA Smarties Indonesia 2024. This recognition, received on November 15, 2024, at the Ritz-Carlton Jakarta, honors their innovative campaign, “VEVE OEM Ads Propel Digital Growth,” in the Emerging Tech Marketing – Programmatic category. The MMA Smarties Awards are globally celebrated for recognizing marketing innovations that make a significant business impact.

About the Campaign:

Indonesia, a major mobile market with the third largest unbanked population, served as the backdrop for this award-winning effort. Allo Bank, supported by CT Corp. Group, emerged as a Challenger bank leveraging a digital-first strategy to disrupt a competitive banking landscape.

The campaign, crafted by VEVE, capitalized on OEM advertising with partnerships involving Apple Search Ads and tech leaders like Xiaomi, Oppo, and vivo. As a result, Allo Bank reached over 120 million Indonesians and saw notable growth:

This success advanced Allo Bank’s digital banking position and strengthened VEVE’s reputation in programmatic marketing innovation. For more insights into this transformative campaign, watch our exclusive video:

“At VEVE, we remain committed to driving digital evolution and achieving exceptional results with visionary partners like Allo Bank. We are grateful to MMA Smarties Indonesia for this esteemed recognition.”
~Anirudh Bapna, Director of Advertiser Sales, SEA

About VEVE:

VEVE is a performance marketing platform from Affinity Global Inc. that offers unique advertising experiences across mobile handsets (OEMs), browsers, app stores and premium apps. With native, high-performing ad formats – Tiles, Impact, App Install, unique media placements and customisation opportunities, the platform is empowering brands to achieve their advertising KPIs. Additionally, it provides creative and operational support across different languages and locations including US, UK, EU, IN, ID and CN. VEVE has its proprietary reporting dashboard to access deep data insights to optimise conversions and user engagement. VEVE also unlocks newer monetisation avenues for OEMs and browsers while enhancing users’ online journey.

For more information, visit www.veve.com.