Blogs

Top BLOGS

Do More with the Same Budget:

As media inflation rises and consumer journeys scatter, efficiency comes from activating high-intent channels beyond the walled gardens.

What is BFCM

Every year, there’s a moment when the digital marketplace transforms into a buzzing, blinking bazaar: a global rush of carts, clicks, and conversions.

The Rise of Zero-Click

Think about the last time you walked into a mall. Your choices weren’t made at the billing counter, they were shaped at the entrance.

How VEVE’s Core Agency Partnerships with Leading OEMs

What was once a shift is now the standard, with Android brands like Samsung, OPPO, vivo, and Xiaomi accounting for close to 75% of global smartphone sales.

Latest BLOGS

  • Advertiser

Level Up Your Game’s Reach:

The Gaming Landscape: A Quick Tutorial
  • Publisher

The Balancing Act for Publishers:

n the high-stakes game of digital advertising, publishers find themselves on a constantly shifting seesaw, trying to balance effective monetisation with the quest for a seamless user experience.
  • Publisher

The AI revolution in your pocket

The convergence of artificial intelligence (AI) and smartphones will be remembered as one of the most transformative advancements of this era.
  • Advertiser

Beyond the Usual Suspects:

In 2023, 257 million[1] mobile apps were downloaded across the world, with revenue projections soaring to over US $613 billion[1] by 2025.
  • Publisher

VEVE: Key Partner for Leading OEMs

OEM advertising has become an increasingly essential tool for marketers to reach incremental audiences beyond the walled gardens of search and social media.
  • Advertiser

How Brands Can Reduce Dependency

Whether you’re in the market for a cup of coffee, a pair of shoes, or a thousand impressions on your digital ad, one thing is certain: It’s going to cost you more than it used to.
  • Advertiser

Why Start Pages are the Best Touchpoint

8 seconds. That’s it!
  • Advertiser

The Wild Wild West OEM Ecosystem –

There are times when being a marketer can feel a lot like a cowboy gunslinger from the 1880s.
  • Advertiser

Rethinking Digital Advertising:

A Costly Conundrum

Browser Advertising:

Even as the consumer purchase process becomes increasingly omnichannel, digital remains the primary go-to channel, especially for top-of-the-funnel or pre-purchase audiences.

Marketers are failing

App-based advertising, which includes app store advertising, app search optimisation, and in-app marketing, has served as a highly effective marketing strategy.

Rethink performance marketing:

For a long time, Google has been the go-to marketing channel, especially for performance marketers.

On-device ad formats:

The evolution of data-driven marketing has contributed to the rise of two significant challenges for marketers, especially performance marketers – ensuring quality traffic and consistent lead generation.

VEVE is helping marketers unlock technology

In a hyper-connected digital environment, intuitive advertising is critical to effectively engage audiences.

Redefining performance marketing

For long, marketers have looked at digital marketing with a traditional and often siloed lens.

How OTT marketers are leveraging new and innovative advertising avenues

Here is a mind-blowing fact – North American customers emerged as the largest consumers of over-the-top (OTT) video content globally.

VEVE’s mobile OEM advertising solutions

The e-commerce retail industry has been growing at a rapid pace. Sales will touch $4.8 billion in 20211.

OEM advertising on Android smartphones –

The penetration of Android OS in North America has seen it capturing almost 50%1 of the market share.

Introducing Traffic Quality score for Publishers

Traffic Quality (TQ) score is a metric for Publishers to understand the quality of their traffic.

VEVE’s Year in Focus:

A Year of Record-Breaking Success for VEVE

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