Blogs

Top BLOGS

Do More with the Same Budget:

As media inflation rises and consumer journeys scatter, efficiency comes from activating high-intent channels beyond the walled gardens.

What is BFCM

Every year, there’s a moment when the digital marketplace transforms into a buzzing, blinking bazaar: a global rush of carts, clicks, and conversions.

The Rise of Zero-Click

Think about the last time you walked into a mall. Your choices weren’t made at the billing counter, they were shaped at the entrance.

How VEVE’s Core Agency Partnerships with Leading OEMs

What was once a shift is now the standard, with Android brands like Samsung, OPPO, vivo, and Xiaomi accounting for close to 75% of global smartphone sales.

Latest BLOGS

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Browser Advertising:

Even as the consumer purchase process becomes increasingly omnichannel, digital remains the primary go-to channel, especially for top-of-the-funnel or pre-purchase audiences.
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Marketers are failing

App-based advertising, which includes app store advertising, app search optimisation, and in-app marketing, has served as a highly effective marketing strategy.
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Rethink performance marketing:

For a long time, Google has been the go-to marketing channel, especially for performance marketers.
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On-device ad formats:

The evolution of data-driven marketing has contributed to the rise of two significant challenges for marketers, especially performance marketers – ensuring quality traffic and consistent lead generation.
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VEVE is helping marketers unlock technology

In a hyper-connected digital environment, intuitive advertising is critical to effectively engage audiences.
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Redefining performance marketing

For long, marketers have looked at digital marketing with a traditional and often siloed lens.
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How OTT marketers are leveraging new and innovative advertising avenues

Here is a mind-blowing fact – North American customers emerged as the largest consumers of over-the-top (OTT) video content globally.
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VEVE’s mobile OEM advertising solutions

The e-commerce retail industry has been growing at a rapid pace. Sales will touch $4.8 billion in 20211.
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OEM advertising on Android smartphones –

The penetration of Android OS in North America has seen it capturing almost 50%1 of the market share.

Online consumer behavior is changing,

Change isn’t coming; it is already here. People’s lives, behavior patterns, and consumption habits have changed profoundly. 

Exploring the untapped potential of on-device advertising

In 2021, there are 3.81 billion smartphone users across the globe and 2982 million mobile users in the USA alone.

Mobile OEM advertising helps the leading insurance company

COVID-19 has changed the world in many ways.

Mobile OEM advertising:

COVID-19 is the ‘black swan’ event of the decade, that has impacted customer behaviour significantly.

How a leading stockbroking brand used mobile OEMs

Mobile is witnessing a surge in adoption.

How to reach the interested,

If there’s one thing that has been well established in the mobile ad tech space, it is that the number of smartphone customers across the globe is increasing year-on-year.

4 Highest ROI-generating ad formats

As more people get bombarded with ads online, their fatigue towards the ads grows. This does not mean that marketers will need to stop digital advertising.

Top 5 reasons why brands must consider mobile handsets (OEMs)

For over a decade, marketers have allocated a majority of their media budgets to search and social media platforms.

Effective strategies to boost your mobile app downloads

With smartphone usage crossing over 3.6 billion consumers globally in 2021, it is a huge opportunity for brands to promote their apps and get captive audience.  

Introducing Traffic Quality score for Publishers

Traffic Quality (TQ) score is a metric for Publishers to understand the quality of their traffic.

VEVE’s Year in Focus:

A Year of Record-Breaking Success for VEVE

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