Blogs

Top BLOGS

Do More with the Same Budget:

As media inflation rises and consumer journeys scatter, efficiency comes from activating high-intent channels beyond the walled gardens.

What is BFCM

Every year, there’s a moment when the digital marketplace transforms into a buzzing, blinking bazaar: a global rush of carts, clicks, and conversions.

The Rise of Zero-Click

Think about the last time you walked into a mall. Your choices weren’t made at the billing counter, they were shaped at the entrance.

How VEVE’s Core Agency Partnerships with Leading OEMs

What was once a shift is now the standard, with Android brands like Samsung, OPPO, vivo, and Xiaomi accounting for close to 75% of global smartphone sales.

Latest BLOGS

  • Advertiser

Do More with the Same Budget:

As media inflation rises and consumer journeys scatter, efficiency comes from activating high-intent channels beyond the walled gardens.
  • Advertiser

What is BFCM

Every year, there’s a moment when the digital marketplace transforms into a buzzing, blinking bazaar: a global rush of carts, clicks, and conversions.
  • Advertiser

The Rise of Zero-Click

Think about the last time you walked into a mall. Your choices weren’t made at the billing counter, they were shaped at the entrance.
  • Advertiser

How VEVE’s Core Agency Partnerships with Leading OEMs

What was once a shift is now the standard, with Android brands like Samsung, OPPO, vivo, and Xiaomi accounting for close to 75% of global smartphone sales.
  • Advertiser

Back to School 2025:

Think of it as retail’s reset button. New routines. New devices. New lists.
  • Publisher

Your Layout, Your Rules:

For digital publishers – whether you’re a browser, smartphone OEM, app developer, or utility platform – monetising your real estate with brand ad campaigns is likely part of your roadmap.
  • Publisher

How to Scale Global Brand Demand

Monetisation is a team sport, and to succeed, you need the right players on your side, working together.
  • Advertiser

The Gold Rush for Incrementality –

The hunt for incrementality is on, and it’s starting to look a lot like the Gold Rush – except, instead of pickaxes and panhandles, marketers are armed with data, metrics, and an ever-growing need to meet their KPIs. 
  • Advertiser

Rewriting Affiliate Marketing:

Affiliate marketing has come a long way from its humble beginnings. What was once a basic digital sales tactic has now evolved into a powerhouse, driving billions in revenue each year.

Browser Advertising:

Even as the consumer purchase process becomes increasingly omnichannel, digital remains the primary go-to channel, especially for top-of-the-funnel or pre-purchase audiences.

Marketers are failing

App-based advertising, which includes app store advertising, app search optimisation, and in-app marketing, has served as a highly effective marketing strategy.

Rethink performance marketing:

For a long time, Google has been the go-to marketing channel, especially for performance marketers.

On-device ad formats:

The evolution of data-driven marketing has contributed to the rise of two significant challenges for marketers, especially performance marketers – ensuring quality traffic and consistent lead generation.

VEVE is helping marketers unlock technology

In a hyper-connected digital environment, intuitive advertising is critical to effectively engage audiences.

Redefining performance marketing

For long, marketers have looked at digital marketing with a traditional and often siloed lens.

How OTT marketers are leveraging new and innovative advertising avenues

Here is a mind-blowing fact – North American customers emerged as the largest consumers of over-the-top (OTT) video content globally.

VEVE’s mobile OEM advertising solutions

The e-commerce retail industry has been growing at a rapid pace. Sales will touch $4.8 billion in 20211.

OEM advertising on Android smartphones –

The penetration of Android OS in North America has seen it capturing almost 50%1 of the market share.

Introducing Traffic Quality score for Publishers

Traffic Quality (TQ) score is a metric for Publishers to understand the quality of their traffic.

VEVE’s Year in Focus:

A Year of Record-Breaking Success for VEVE

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