Blogs

Top BLOGS

Do More with the Same Budget:

As media inflation rises and consumer journeys scatter, efficiency comes from activating high-intent channels beyond the walled gardens.

What is BFCM

Every year, there’s a moment when the digital marketplace transforms into a buzzing, blinking bazaar: a global rush of carts, clicks, and conversions.

The Rise of Zero-Click

Think about the last time you walked into a mall. Your choices weren’t made at the billing counter, they were shaped at the entrance.

How VEVE’s Core Agency Partnerships with Leading OEMs

What was once a shift is now the standard, with Android brands like Samsung, OPPO, vivo, and Xiaomi accounting for close to 75% of global smartphone sales.

Latest BLOGS

  • Advertiser

Level Up Your Game’s Reach:

The Gaming Landscape: A Quick Tutorial
  • Publisher

The Balancing Act for Publishers:

n the high-stakes game of digital advertising, publishers find themselves on a constantly shifting seesaw, trying to balance effective monetisation with the quest for a seamless user experience.
  • Publisher

The AI revolution in your pocket

The convergence of artificial intelligence (AI) and smartphones will be remembered as one of the most transformative advancements of this era.
  • Advertiser

Beyond the Usual Suspects:

In 2023, 257 million[1] mobile apps were downloaded across the world, with revenue projections soaring to over US $613 billion[1] by 2025.
  • Publisher

VEVE: Key Partner for Leading OEMs

OEM advertising has become an increasingly essential tool for marketers to reach incremental audiences beyond the walled gardens of search and social media.
  • Advertiser

How Brands Can Reduce Dependency

Whether you’re in the market for a cup of coffee, a pair of shoes, or a thousand impressions on your digital ad, one thing is certain: It’s going to cost you more than it used to.
  • Advertiser

Why Start Pages are the Best Touchpoint

8 seconds. That’s it!
  • Advertiser

The Wild Wild West OEM Ecosystem –

There are times when being a marketer can feel a lot like a cowboy gunslinger from the 1880s.
  • Advertiser

Rethinking Digital Advertising:

A Costly Conundrum

Avenues for marketing in the current scenario –

There are over 4 bn active smartphones in the world today with over 1 bn new devices getting added to the mix every year.

Introducing Traffic Quality score for Publishers

Traffic Quality (TQ) score is a metric for Publishers to understand the quality of their traffic.

VEVE’s Year in Focus:

A Year of Record-Breaking Success for VEVE

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