About Us
Redefining Reach, Respecting the User
Our Origins
How it All Started
VEVE was launched in 2018 under the Affinity umbrella - a global ad tech group with over 18 years of experience building privacy-friendly advertising technology across the purchase funnel. With six business units operating across markets, Affinity has always stood for innovation and user-centricity, values that shaped VEVE from day one.
Where We Saw Value
At a time when most brands were competing in saturated, closed ecosystems like search and social, we saw an opportunity: high-intent, underexplored surfaces that consumers engage with every day - from browser start pages and app stores to device launchers, keyboards, and other entry points. VEVE was built to unlock these overlooked moments, in partnership with OEMs, browsers, telcos, and mobile platforms.
What We Did Differently
We weren't just looking to place ads, we reimagined how and where they should show up. Our native, non-intrusive formats were designed to blend into the user journey, appearing only in moments of intent (like when someone opens a browser to start a search or explore). This approach gave brands a smarter, more respectful way to connect, and gave users an ad experience that felt helpful, not disruptive.
What We Stand For
We believe advertising should align with the journey, not interrupt it. We build with respect for users’ time and attention, designing experiences that feel natural and not forced. Guided by curiosity and ownership, we're always exploring new ways to add value through responsible innovation. Accountability and sustainability shape how we work, ensuring every connection we create is thoughtful, transparent, and built for growth.
Exclusive Global Core Agency Partnerships with some of the World’s Largest OEMs
Our Growth
From a lean 15-person team in Mumbai to 500+ innovators across 7 countries, VEVE’s journey reflects not just our growth in size but continued focus towards unlocking incrementality at scale.
- Brands Onboarded
- Publishers Onboarded
- GMV Delivered (in $mn)
Who We Are Today
A collective of engineers, strategists, and storytellers united by one purpose: to make advertising a natural part of the user’s journey, not a disruption.
We aren’t just creating technology, we’re building ecosystems. By collaborating with device makers, browsers, and app developers, we create opportunities for brands to meet users when they’re ready to engage.
PART OF THE
GROUP
Ad Networks
Publisher Tech
Recognition Along the Way
