Mumbai, 19th August 2025: VEVE was honoured with two award wins at the prestigious DATAMATIXX Awards 2025. This year marks a third consecutive victory, cementing our excellence in delivering cutting-edge, data-driven OEM advertising campaigns for India’s leading brands across verticals.

• 🥈 Silver for VEVE x Zepto in Best Data-Driven User Acquisition Strategy
• 🥉 Bronze for VEVE x Motilal Oswal in Excellence in Data-Driven Mobile Marketing

“This win is a proud moment for all of us at VEVE. It reinforces our belief in pushing boundaries and delivering real impact for our clients. Each recognition raises the bar, and we’re committed to shaping campaigns that not only drive results but also set benchmarks for the industry’s future.”
~ Rishi Sharma, SVP, Business Development, Asia-Pacific, VEVE

Zepto Achieved a 170% Increase in New Users with On-Device Ads

Zepto faced the challenge of scaling user acquisition, aiming to drive new app installs that would lead to first-time purchases. They sought innovative marketing solutions to attract high-quality users while effectively re-engaging inactive customers.

Partnering with VEVE, they ran ads across India’s leading OEMs, Xiaomi, OPPO, and vivo, along with third-party keyboard apps, tapping into millions of potential customers. By utilizing high-engagement smartphone touchpoints and targeting users based on geolocation and device price range, they were able to achieve a 170% increase in new users with 45,000 first orders monthly.

How Motilal Oswal Decreased Lead Acquisition Costs by 50%

Motilal Oswal set out to boost conversions by increasing app installs and facilitating account openings within the mobile app, all while ensuring a lower cost-per-valid-user-profile than that of traditional search and social media channels.

VEVE implemented a meticulously structured data strategy that leveraged platforms like Apple Ads, keyboard apps, and OEMs to drive up both user acquisition and high-value account openings. The campaign delivered 3,000+ monthly registrations (e-KYC process competed) at a 50% lower cost-per-lead compared to traditional search and social media channels.

About DATAMATIXX:

DATAMATIXX, hosted by Adgully, is an esteemed awards ceremony that gathers industry leaders and experts to explore the latest trends and innovations in data analysis, AI, performance, and programmatic marketing.

About VEVE:

VEVE is a performance marketing platform from Affinity Global Inc. that offers unique advertising experiences across mobile handsets (OEMs), browsers, app stores and premium apps. With native, high-performing ad formats – Tiles, Impact, App Install, unique media placements and customisation opportunities, the platform is empowering brands to achieve their advertising KPIs. Additionally, it provides creative and operational support across different languages and locations including US, UK, EU, IN, ID and CN. VEVE has its proprietary reporting dashboard to access deep data insights to optimise conversions and user engagement. VEVE also unlocks newer monetisation avenues for OEMs and browsers while enhancing users’ online journey.

For more information, visit www.veve.com.