Mumbai, April 1, 2024: VEVE secured three trophies at the esteemed DIGIXX Awards for their exceptional on-device mobile advertising campaigns featuring prominent Indian brands — Vibrant Ajio, Vibrant JioMart (Reliance Retail Ltd.) and Swiggy.

The DIGIXX Awards, organised by Adgully, sets the standard in the industry by felicitating the best players in digital marketing and advertising. Whether it’s groundbreaking campaigns, cutting-edge strategies, or transformative technologies, DIGIXX shines a spotlight on those who redefine what is possible in the ever-evolving digital realm. Our wins at the DIGIXX Summit and Awards, held in New Delhi on 22nd March 2024, include:

• 🥇 Gold for Vibrant Ajio X VEVE in the E-commerce Industry Awards category
• 🥇 Gold for Vibrant JioMart (Reliance Retail Ltd.) X VEVE in the Programmatic and Performance Marketing category
• 🥉 Bronze for Swiggy X VEVE in the Re-Targeting Campaign category

Here’s a brief overview of the award-winning campaigns:

• Driving Success: VEVE’s On-Device Ads Campaign Doubles Ajio’s Sales, Delivering a ROAS of 25X
  Ajio, the leading e-commerce platform, sought innovative advertising solutions to acquire high-quality transacting users and boost sales. Partnering with VEVE, they aimed to target high-engagement touchpoints on web and app platforms, reaching diverse audience segments for incremental sales growth across product categories. VEVE’s on-device ad placements across various mobile OEMs like Samsung, Oppo and vivo, Keyboard apps and desktop browsers enabled Ajio to tap into millions of potential customers. The campaign utilized Tiles (icon ads) and High-impact banner ads, targeted based on geolocation and device-type, device price, to engage high-intent users across tier 1, 2, and 3 cities and achieve a favourable conversion ratio. As a result, VEVE’s campaign doubled Ajio’s sales, delivering an impressive ROAS of 25X.
  
  
• JioMart Leverages VEVE’s On-Device Ads, Achieving 20X ROAS and 25% GMV from New Users
  JioMart partnered with VEVE to diversify its advertising channels beyond traditional search and social media, aiming to enhance user acquisition, boost transaction frequency, and drive sales across various product categories. VEVE enabled significant market expansion for Jiomart through innovative ad placements within ecosystems of leading mobile OEMs like Oppo, vivo, Xiaomi, and browsers such as Opera desktop. App Install ads across native OEM Appstores and Utility Apps amplified app downloads. Tiles ads featuring the brand logo was placed on Browser start pages, App Launcher, App Drawer and Minus 1 screen, directing high-intent customers to relevant product pages. Comprehensive targeting options, including appographic and device-level targeting, further optimized campaign effectiveness, ensuring tailored outreach to specific customer cohorts and geographical locations.
  
  
• Swiggy Triples Its Orders from Inactive Users in One Year with VEVE’s Unique On-device Ads
  VEVE collaborated with Swiggy on a retargeting campaign aimed at reactivating dormant users who installed the Swiggy app but hadn’t made any orders in the last 90 days. VEVE leveraged insights from past user engagements to effectively target this segment across various high-intent touchpoints in the customer journey. Deploying in-app ads across popular mobile apps in the entertainment and utility categories and leveraging the App Drawer placement across premium OEMs, the campaign maximized user interaction with the Swiggy app. Capitalizing on the extensive time Android users in India spend on their smartphones, VEVE strategically placed icon-based ads and High-impact Banner ads to capture user attention and reignite engagement with Swiggy’s offerings.

“We extent our gratitude to the DIGIXX jury for these accolades. These victories serve as a source of inspiration for us to continue crafting award-winning campaigns. VEVE’s on-device ads across leading OEMs, browsers, and popular mobile apps, consistently yield remarkable results in both performance-driven metrics and branding objectives. Congratulations to our clients, and a hearty commendation to the entire VEVE team for their exceptional dedication!” 
~ Rishi Sharma, SVP – Business Development – Asia-Pacific, VEVE.

About VEVE:

VEVE is a performance marketing platform from Affinity Global Inc. that offers unique advertising experiences across mobile handsets (OEMs), browsers, app stores and premium apps. With native, high-performing ad formats – Tiles, Impact, App Install, unique media placements and customisation opportunities, the platform is empowering brands to achieve their advertising KPIs. Additionally, it provides creative and operational support across different languages and locations including US, UK, EU, IN, ID and CN. VEVE has its proprietary reporting dashboard to access deep data insights to optimise conversions and user engagement. VEVE also unlocks newer monetisation avenues for OEMs and browsers while enhancing users’ online journey.

For more information, visit www.veve.com.