Mumbai, March 13, 2024: Xiaomi, the third largest smartphone manufacturer in the world, has officially announced VEVE, an Affinity-owned performance marketing platform, as its core agency partner globally for MiAds, the on-device advertising service platform operated by Xiaomi’s International Internet Business Department. VEVE is recognized for delivering on-device advertising experiences across various touchpoints on a mobile OEM’s ecosystem. The partnership opens new avenues for global brands and app developers to advertise at scale directly on Xiaomi devices in a privacy-first and brand-safe environment.
VEVE delivers value to advertisers through its performance-based pricing model. Advertisers are charged only for tangible outcomes such as purchases, installs or registrations. Complementing this approach, VEVE’s dedicated servicing team runs, manages, and optimizes campaigns to drive key performance metrics for brands and app developers.
MiAds has hundreds of millions of monthly active users across 100+ countries in 70 languages. MiAds stands out as a robust advertising platform with proprietary apps like GetApps (Xiaomi’s Appstore for certain overseas markets), Mi Browser, Mi Music, Mi Video, Wallpaper Carousel, App Vault, Security, MIUI Themes, Mi File Manager and Nova Launcher. With VEVE, advertisers can now fully harness Xiaomi’s app and web ecosystem and drive highly targeted user acquisition and branding campaigns.
Bono Wu, Head of Channel and Programmatic Partnership, Global, International Internet Business Department
notes the importance of this collaboration with VEVE.
“We are thrilled to welcome VEVE as our core agency. VEVE’s outstanding performance over the last 2 years has paved the way for this significant expansion of our partnership. At Xiaomi, our mission is to enhance user experience and explore innovative solutions to meet our users’ evolving needs. This partnership will enable us to leverage VEVE’s global advertiser network and innovative on-device ad formats, offering new services that cater to our users’ demand for immersive mobile experiences.”
~ Bono Wu, Head of Channel and Programmatic Partnership, Global, International Internet Business Department
VEVE’s role as the core agency partner is a part of Xiaomi International Internet business growth vision and commitment to continuously creating value for its users and partners. Consequently, advertisers will gain valuable capabilities to efficiently manage and optimize Cost Per Install (CPI) campaigns on the GetApps store, device preload via PAI, app drawers, as well as execute lead generation initiatives through icon ads and high-impact banners on web browsers and other Mi apps.
“We are pleased to announce our new role as Xiaomi’s core agency partner. This close partnership aligns with our goal to make OEM advertising simple, accessible and rewarding for advertisers. We want to help brands connect with their target audiences seamlessly, driving successful branding and performance campaigns, while prioritizing privacy and brand safety across unique touchpoints on mobile handsets.”
~ Lavin Punjabi, Founder and CEO of VEVE
However, this partnership is just the tip of the iceberg. VEVE is planning to deepen this association and extend the benefits of core agency partnership to new markets and brands, working alongside Xiaomi to devise privacy-conscious advertising solutions.
About Xiaomi Corporation:
Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018. Xiaomi is a consumer electronics and smart manufacturing company with smartphones and smart hardware connected by an IoT platform at its core.
Embracing our vision of “Make friends with users and be the coolest company in the users’ hearts”, Xiaomi continuously pursues innovations, high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.
Xiaomi is one of the world’s leading smartphone companies. In September 2023, MAU of MIUI reached approximately 623 million globally. The company has also established the world’s leading consumer AIoT (AI+IoT) platform, reached approximately 699 million smart devices connected to its platform (excluding smartphones, laptops and tablets) as of September 30, 2023. Xiaomi products are present in more than 100 countries and regions around the world. In August 2023, Xiaomi was included in the Fortune Global 500 list for the fifth year in a row, ranking 360th.
Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.
About VEVE:
VEVE, a performance marketing platform by Affinity Global Inc., provides unique ad experiences across mobile handsets (OEMs), browsers, app stores and premium apps. With innovative ad formats and media placements, it aids brands in achieving their performance and branding KPIs. VEVE has established a strong global presence through partnerships with major brands globally and with teams in the US, UK, Germany, Brazil, Thailand, Indonesia, Malaysia, and India.
For more information, visit www.veve.com.
