Mumbai, December 18, 2023: VEVE clinched three trophies at the esteemed MOBEXX Awards for their exceptional on-device mobile advertising campaigns featuring renowned brands—Angel One, Indigo and Motilal Oswal.

The MOBEXX Awards serve as a platform to acknowledge and celebrate excellence within the mobile marketing and advertising landscape. Our wins at the MOBEXX Summit Awards 2023, in its 7^th Edition held in Gurugram on 12^th December 2023, include:

🥉 Bronze for Motilal Oswal: Mobile Advertising Excellence in App Install Campaignions.

🥇 Gold for Angel One: Mobile Advertising Excellence in User Acquisition Campaign

🥈 Silver for Indigo: Mobile Advertising Excellence in Sales Promotion Campaign (Travel & Tourism)

• Angel One Achieves High Customer Acquisitions with VEVE’s Innovative In-App Ad Placements
  Angel One’s objective was to enhance its customer acquisitions while effectively managing the cost-per-account opening. VEVE placed banner and icon ads within popular apps that shared similar demographic to Angel One’s target audience, like Meesho, NDTV and Koo. Ads were also placed across high-engagement touchpoints within mobile OEMs (Samsung, Xiaomi, Oppo, Vivo). These strategic placements helped Angel One reach their desired target audience comprising of smartphone users in tier 1, 2 and 3 cities, resulting in increased app installs, click-through-rate and successful registrations.
  
  
• Indigo drives 1900% increase in daily ticket bookings on its app using VEVE’s innovative on-device ads
  Indigo wanted to boost user acquisition for their app and re-engage their existing user base for repeat business. VEVE utilised its unique approach to OEM advertising, implementing on-device ads across popular OEM app stores (Xiaomi, Oppo, and Vivo) and premium travel apps, significantly expanding its reach beyond just the Play Store. Tiles featuring Indigo’s logo was also used on both mobile and desktop browsers, targeting users exhibiting a strong intent to travel. To attract users to not only discover and install the Indigo app, but also register and begin transactions, VEVE meticulously chose contextual keywords for their install ads across different keyboard inventories. The combination of these techniques effectively increased the daily website visits, app installs and purchases for Indigo.
  
  
• Motilal amplifies growth with VEVE’s unique on-device mobile ads with 15,000 monthly app installs at a staggering 4X+ ROAS
  Motilal wanted to drive incremental app installs beyond traditional search and social media channels at a lower cost-per-valid-user-profile. Partnering with VEVE, they leveraged high-engagement touchpoints across mobile OEM app stores (Samsung, Xiaomi, Vivo), keyboard inventories and popular utility apps, along with utilising effective targeting strategies. This led to a significant boost in app installs and validated registrations while maintaining a lower Customer Acquisition Cost (CAC) as compared to other ad channels.

“We thank the MOBEXX jury for these recognitions. These wins inspire us to keep creating impactful campaigns. VEVE’s on-device ads across top OEMs, browsers and popular apps consistently deliver exceptional performance-driven and branding outcomes. Congratulations to our clients and a big shout-out to the entire VEVE team for their outstanding efforts!”
~ Rishi Sharma, SVP – Business Development – Asia-Pacific, VEVE.

About VEVE:

VEVE is a performance marketing platform from Affinity Global Inc. that offers unique advertising experiences across mobile handsets (OEMs), browsers, app stores and premium apps. With native, high-performing ad formats – Tiles, Impact, App Install, unique media placements and customisation opportunities, the platform is empowering brands to achieve their advertising KPIs. Additionally, it provides creative and operational support across different languages and locations including US, UK, EU, IN, Indonesia and China. VEVE has its proprietary reporting dashboard to access deep data insights to optimise conversions and user engagement. VEVE also unlocks newer monetisation avenues for OEMs and browsers while enhancing users’ online journey.

More information on VEVE can be found here www.veve.com.