Mumbai, August 17, 2023: VEVE secured two silver accolades at the prestigious Adgully DATAMATIXX Awards 2023 for their exceptional on-device (mobile) advertising campaigns with popular brands, Paysense and Bharat Matrimony. The awards celebrate top-notch marketing initiatives, including the best digital and tech-driven campaigns by marketers and leading agencies.

The winning campaigns were as follows:

• PaySense won the Silver Award in the Mobile In-app Advertising category for achieving impressive app install growth through VEVE’s unique On-Device Ads.
  PaySense, a leading fintech company in India, aimed to expand its customer base by providing cost-effective personal loan options to small businesses. To achieve this, PaySense wanted to reach potential users beyond traditional search and social media channels and drive app installs at scale. VEVE’s unique on-device ads, strategically placed across various OEMs, default app stores, and utility apps, captured user attention at high-intent touchpoints, resulting in increased app installs, user acquisitions, and conversions.

“VEVE knew exactly what our requirement was and translated the same to their OEM partners. This ensured ease of communication throughout the campaign. Since VEVE API is integrated with leading OEMs, it became possible for us to place ads dynamically as per our choice and implement relevant targeting basis our regular feedback to yield higher conversions.”
~ Ankur Koul, Associate Director – Digital Marketing, PaySense

To read more about the campaign, click here.

• Bharat Matrimony won the Silver Award in the Mobile In-app Install Campaign category for achieving significant growth in app installs and valid profiles with VEVE’s On-Device Ads.
  Bharat Matrimony, a prominent online matrimony platform, aimed to acquire valid profiles for their apps. Partnering with VEVE, they utilized unique on-device ad formats on premium OEMs and popular mobile apps, along with innovative targeting strategies. This led to increased app installs and registrations at an optimal customer acquisition cost.

“Our partnership with VEVE has been immensely successful, thanks to their data-driven approach to app install campaigns. Their expertise has greatly contributed to our ability to reach new audiences across different regions and achieve significant growth in valid profiles and subscriptions from high-quality professionals who exhibit strong intentions to get married. As a matrimony app, it is crucial for us to collaborate with a partner who comprehends the intricacies of our industry, and VEVE has proven to be that invaluable partner we were seeking”
~ Arjun Bhatia, CMO, Bharat Matrimony

To read more about the campaign, click here.

About VEVE:

VEVE is a performance marketing platform from Affinity Global Inc. that offers unique advertising experiences across mobile handsets (OEMs), browsers, app stores and premium apps. With native, high-performing ad formats – Tiles, Impact, App Install, unique media placements and customisation opportunities, the platform is empowering brands to achieve their advertising KPIs. Additionally, it provides creative and operational support across different languages and locations including US, UK, EU, IN, Indonesia and China. VEVE has its proprietary reporting dashboard to access deep data insights to optimise conversions and user engagement. VEVE also unlocks newer monetisation avenues for OEMs and browsers while enhancing users’ online journey. More information on VEVE can be found here: www.veve.com.