Mumbai, 16th August 2024: VEVE has been honored with two prestigious awards at this year’s DATAMATIXX Awards ceremony, recognizing their exceptional campaigns with Motilal Oswal and Vibrant Ajio – prominent brands in India’s BFSI and E-commerce sectors, respectively.

• 🥈Silver for VEVE X Vibrant Ajio in Best Data-Driven User Acquisition Strategy
• 🥉 Bronze for VEVE X Motilal Oswal in Excellence in Data-Driven Mobile Marketing

VEVE’s Innovative Mobile Ads Double Ajio’s Sales and Drive Customer Acquisition at Scale

Ajio was facing intense competition and escalating costs in traditional advertising. The brand sought innovative advertising solutions to acquire high-quality transacting users and enhance online sessions and sales. Partnering with VEVE, they targeted high-engagement touchpoints on web and app platforms, reaching diverse audience segments for sales growth across product categories.

VEVE’s on-device ad placements across OEMs like Samsung, OPPO, and vivo, as well as desktop browsers, enabled Ajio to tap into millions of potential customers. The campaign utilized Tiles (icon ads) and high-impact banner ads on mobile lock screens, browsers, and notification centers.

VEVE’s platform targeted ads based on based on geolocation, device type and price, to engage high-intent users across tier 1, 2, and 3 cities. The results were impressive: 2X increase in sessions and sales over six months, and a ROAS surpassing 25X!

VEVE’s Unique On-Device Ads Amplify Monthly Registrations for Motilal Oswal

Motilal Oswal sought alternative media avenues to expand its user base and reduce acquisition costs in the highly competitive Indian BFSI app market. VEVE enabled the brand to leverage strategic partnerships with leading mobile manufacturers (OEMs) to drive app installs beyond the Play Store. Moreover, targeted ad placements across high-engagement touchpoints within keyboard and utility apps helped acquire new users interested in digital financial services.

VEVE ran Apple Search Ads for Motilal Oswal, analyzing keyword-level performance on the App Store and integrating the data with AppsFlyer (MMP) analytics to optimise targeting and improve conversions. The campaign delivered 4,000+ monthly registrations (e-KYC process competed) at a 50% lower cost-per-lead compared to traditional search and social media channels.

“This recognition inspires us to keep innovating and delivering value to our clients. We’re excited about the future and look forward to building on this success, driving even more impactful campaigns that set new standards in the industry.”
~ Rishi Sharma, SVP, Business Development, Asia-Pacific, VEVE

About DATAMATIXX:

DATAMATIXX is an esteemed awards ceremony that gathers industry leaders and experts to explore the latest trends and innovations in data analysis, AI, performance, and programmatic marketing. This year’s edition has been widely appreciated and continues to set new standards in the industry.

About VEVE:

VEVE is a performance marketing platform from Affinity Global Inc. that offers unique advertising experiences across mobile handsets (OEMs), browsers, app stores and premium apps. With native, high-performing ad formats – Tiles, Impact, App Install, unique media placements and customisation opportunities, the platform is empowering brands to achieve their advertising KPIs. Additionally, it provides creative and operational support across different languages and locations including US, UK, EU, IN, ID and CN. VEVE has its proprietary reporting dashboard to access deep data insights to optimise conversions and user engagement. VEVE also unlocks newer monetisation avenues for OEMs and browsers while enhancing users’ online journey.

For more information, visit www.veve.com.