Mumbai, 23rd Octomber 2024: VEVE is thrilled to announce its recognition with two prestigious Gold awards at this year’s MAA Awards by Adgully. These accolades affirm VEVE’s dedication to strategic and client-centric advertising campaigns that drive measurable success for top brands.

• Gold for VEVE X Max Life Insurance – Hiveminds for Excellence in BFSI Sector
• Gold for VEVE X Nestle India – Zenith for Best Regional Mobile Marketing Excellence

Max Life’s Strategic Mobile Campaign for Premium Term Insurance Leads

In a competitive landscape, VEVE in partnership with Hiveminds excelled in the BFSI category for its outstanding work for Max Life Insurance. The campaign, designed to boost premium Term Plan Insurance leads, addressed challenges in a saturated market by reaching a qualified demographic of high-intent users aged 25-45 years and possessing a graduate degree with significant income levels.

VEVE utilized a strategic blend of on-device advertising on leading smartphones (Samsung, OPPO, vivo) and targeted push notifications via mobile browsers. This significantly lowered the cost-per-lead and increased conversion rates. VEVE’s efforts resulted in a high qualified lead percentage and impressive conversion from interested parties to policyholders.

Onam Delights: VEVE’s Mobile Notifications Boost Nestlé Maggi’s Festive Recipes

VEVE, in collaboration with Zenith, celebrated a big win under the Regional Mobile Marketing Excellence category for its “Onam Delights” campaign with Nestlé India. Designed for Kerala’s vibrant culinary culture during the Onam festival, the campaign ingeniously utilized Notification ads and Click-to-WhatsApp strategies to effectively engage local audiences. By leveraging a demand-side buying platform, it ensured data transparency and optimized outreach.

Understanding the cultural and culinary significance of coconut in Kerala, the campaign positioned Nestlé’s Coconut Milk Powder as the essential ingredient for traditional Onam dishes. By using dual-language creatives in Malayalam and English, the “Onam Delights” campaign achieved an impressive 3.9% click-through rate, well above the industry standard of 0.2-0.5%. This strong engagement highlights the campaign’s connection with Kerala’s culturally rich audience, motivating users to explore recipes via Nestlé Maggi’s WhatsApp channel.

“Winning these awards is not only a testament to our innovative approach but also highlights our ability to leverage local insights and technology to drive impactful outcomes for our clients. We are proud to partner with industry leaders like Max Life Insurance and Nestlé India and look forward to redefining the mobile advertising landscape further.”
~ Rishi Sharma, SVP, Business Development, Asia-Pacific, VEVE

About MAA Awards:

Adgully’s Marketing & Advertising Awards (MAA) Bengaluru Chapter honors excellence in marketing and advertising across South India, spanning Andhra Pradesh, Karnataka, Kerala, Tamil Nadu, Telangana, Puducherry & Lakshadweep. The awards recognize outstanding achievements across all media channels – including Print, TV, Radio, OOH, and Digital.

About VEVE:

VEVE is a performance marketing platform from Affinity Global Inc. that offers unique advertising experiences across mobile handsets (OEMs), browsers, app stores and premium apps. With native, high-performing ad formats – Tiles, Impact, App Install, unique media placements and customisation opportunities, the platform is empowering brands to achieve their advertising KPIs. Additionally, it provides creative and operational support across different languages and locations including US, UK, EU, IN, ID and CN. VEVE has its proprietary reporting dashboard to access deep data insights to optimise conversions and user engagement. VEVE also unlocks newer monetisation avenues for OEMs and browsers while enhancing users’ online journey.

For more information, visit www.veve.com.