Axis Mutual Fund leverages innovative on-device placements to acquire high-quality transacting users

About The Brand

Established in 2009, Axis Mutual Fund is an asset management company in India, that is headquartered in Mumbai. The brand offers a variety of fund schemes to invest in, such as equity funds, hybrid funds, debt funds, and more.

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Boniface Noronha

Head - Marketing & Digital, Axis Mutual Fund

“Partnering with Affinity’s Siteplug and VEVE more than helped us achieve our marketing outcomes. Thanks to the two solutions, we reached active mobile users and saw an impressive increase in the quality of transactions. Affinity enabled us to convert high-intent users into purchasing customers.”

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