Mobile Premier League achieved 150% increase in daily app installs during IPL using VEVE’s unique on-device mobile ads

About The Brand

MPL is the world’s leading mobile e-sports platform that allows users to participate in paid competitions across 70+ games in multiple categories, including mobile games, daily fantasy sports, quizzing, and board games. Founded in 2018, MPL hosts hundreds of millions of tournaments a month and is trusted by over 90 million registered users across India, Indonesia, Europe, and the U.S.

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Ishant Bhutani

Senior Manager, Growth Partnerships, Mobile Premier League

“VEVE played an instrumental role in helping us identify alternate distribution channels to run the ads. Appographic targeting worked well in enabling us to reach highly interested users who converted to high-quality customers. We are excited to scale our partnership with VEVE for upcoming performance campaigns.”

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